What if the digital world were designed around the connections between people, discovery, intelligence, relationships and action — not just around individual platforms?
The latest question
If you sell online, what would change if the interest you build stayed with you?
The words in the video
They found you. They loved it.
They found you in a reel,
asked in a chat
and ordered in an app.
Next time, they go straight to the app.
The interest you build should stay with you.
If you sell online, what would change if it stayed?
Tell us in the comments.
Coming soon.
Join the conversation
- LinkedInTNAP PlatformsThe day’s question, and the longer reads
- X@tnapplatformsShort questions, fast debate
- Instagram@tnapplatformsThe ideas, drawn
- YouTube@tnapplatformsNew videos every few days
- FacebookTNAP PlatformsCommunity discussion
- Redditu/tnapplatformsResearch and honest feedback
- DiscordTNAP Platforms · What if?Deeper conversations, in small groups
Much of today’s digital world is organised around disconnected incentives. Each platform is rewarded for what happens inside it, while the things people actually want to do cross many of them.
The five themes
This month we’re exploring that in the open, through five themes: advertising, AI agents, journeys that break between apps, creators and communities, and who benefits. Every day we ask a question. Every Sunday we publish what we heard: the strongest arguments, the disagreements and what we still don’t know.
- AdvertisingAttention versus value
- AI agentsIntelligence versus the ability to act
- Fragmented ecosystemsDiscovery versus completion
- People, creators and communitiesAttention versus lasting relationships
- Who benefits?Incentives