What if the digital world were designed around the connections between people, discovery, intelligence, relationships and action — not just around individual platforms?
Coming up · Sat 31 Oct, 12:00 IST
What makes an ad worth your time?
The words in the video
Every ad you see has to work for four parties at once.
You, watching.
The advertiser, paying.
The business or creator behind it.
The app showing it.
When they want different things, you’re the one who loses.
It doesn’t have to work this way.
We think the best ad is one you’re glad you saw.
So, what makes an ad worth your time?
Tell us in the comments.
Join the conversation
- LinkedInTNAP PlatformsThe day’s question, and the longer reads
- X@tnapplatformsShort questions, fast debate
- Instagram@tnapplatformsThe ideas, drawn
- FacebookTNAP PlatformsCommunity discussion
- Redditu/tnapplatformsResearch and honest feedback
- DiscordTNAP Platforms · What if?Deeper conversations, in small groups
Much of today’s digital world is organised around disconnected incentives. Each platform is rewarded for what happens inside it, while the things people actually want to do cross many of them.
The five themes
This month we’re exploring that in the open, through five themes: advertising, AI agents, journeys that break between apps, creators and communities, and who benefits. Every day we ask a question. Every Sunday we publish what we heard: the strongest arguments, the disagreements and what we still don’t know.
- AdvertisingAttention versus value
- AI agentsIntelligence versus the ability to act
- Fragmented ecosystemsDiscovery versus completion
- People, creators and communitiesAttention versus lasting relationships
- Who benefits?Incentives