TNAP Platforms

What if?

TNAP Platforms · What if?

What if the digital world were designed around the connections between people, discovery, intelligence, relationships and action — not just around individual platforms?

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Much of today’s digital world is organised around disconnected incentives. Each platform is rewarded for what happens inside it, while the things people actually want to do cross many of them.

This month we’re exploring that in the open, through five themes: advertising, AI agents, journeys that break between apps, creators and communities, and who benefits. Every day we ask a question. Every Sunday we publish what we heard: the strongest arguments, the disagreements and what we still don’t know.

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