About
TNAP Platforms
theName.app — the Universal App — is built by TNAP Platforms Private Limited. An Indian technology company, incorporated 19 March 2025. DPIIT-recognised. Patent-anchored. Founder-led.
We all come into this world, and we are given a name.
All our lives we work towards building our name.
And when we leave this world, all that remains is the name.theName.app is built around a single idea: a person's name is the most fundamental unit of identity they carry. The digital home for that name should belong to them, and the value generated by their attention should return to them.
From the insight to the platform
Twelve years
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2014
The founding insight surfaces inside an advertising agency in Dubai: the honest answer to why people don't engage with brand content is to pay them. Like, comment, share — and get paid.
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2014–2015
Months of trying to implement engagement-payment on the existing ad platforms. Conclusion: structurally impossible on that architecture. A different platform has to exist.
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2014–2024
A decade in deep-infrastructure technology in Bangalore — observability, CDNs, video engagement analytics. The architectural depth that the platform would later be built on.
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2018
Patent application filed: System and Method for Engagement Advertisements.
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Feb 2025
Patent granted — Indian Patent No. 559796. Term to 9 October 2038.
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Mar 2025
TNAP Platforms Private Limited incorporated. DPIIT-recognised startup.
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2024–2026
Built solo with AI as a force multiplier on top of the decade of infrastructure intuition. Twelve months of construction across iOS, Android, web, desktop, and admin.
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End May 2026
Engineering complete.
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Q3 2026
Public launch. Bangalore first; the platform is global by architecture.
Founder
Leadership
Salim Mallick Shariff
Founder
Engineering background. A decade in deep-infrastructure technology in Bangalore — observability, CDNs, video engagement analytics — before building theName.app end-to-end with AI-assisted development on top of that intuition. Inventor on the granted patent.
Corporate
The company on paper
- Legal entity
- TNAP Platforms Private Limited
- Incorporated
- 19 March 2025
- CIN
- U46901KA2025PTC199859
- DPIIT recognition
- DIPP247626
- Registered office
- 43 Residency Rd, Shanthala Nagar, Ashok Nagar, Richmond Town, Bangalore 560025, Karnataka, India
- Corporate domain
- www.tnap.io
- Product domain
- www.thename.app
- Contact
- hello@tnap.io
- Granted patent
- 559796 (10 Feb 2025 → 9 Oct 2038)
Reach out
Investors, press, candidates, partners — happy to talk. Reach the founder directly through the contact form, or visit the product to see it for yourself.